La mia storia
My name is Mario Mulas and in 2018 I decided to turn my life around. I had a clear project in mind: to create a brand that would bring quality wines to the market, linked to Sardinia and its tradition. I didn't want just any label, but something that would tell of a territory, a story, a passion.
Along the way I found in Roberto Sassu a fundamental ally. Roberto, owner of Tenuta Asinara, believed in me from day one and made available to me his experience, his vineyards and his knowledge of Sardinian wine. Without him this dream would not have come true.
For the name and logo I wanted something that spoke of my land. I was inspired by the labyrinth carved in the domus de janas of Benetutti — an ancestral symbol, a path that is lost and found again, like the history of wine through the centuries. I worked for a long time with my graphic designer friend Sabina Era to turn that idea into a distinctive sign: a logo that represents me and that, at the same time, shows the ties to my roots, my passion for wine and the art of entrepreneurship.